Professional Summary
Senior Malay Native Localization Specialist with 20+ years of experience. Expert in Meta-style and Apple-style localization pipelines. Proven track record in high-volume production environments, specializing in UI strings, e-commerce platforms, and SaaS localization.
Current Production Work (2025)
Adobe Premiere & Apple
Long-term UI Localization & Linguistic Quality Assurance (LQA).
Shopify & E-ticketing (StubHub, Viagogo)
App UI, Marketing assets, and Sports/Entertainment localization (FIFA World Cup).
Key Enterprise Clients
Meta Ecosystem
Facebook, Instagram, WhatsApp
- • Mobile + Web UI Localization
- • Legal & Policy Content
- • LQA Issue Categorization
Microsoft & Coursera
Enterprise & E-Learning
- • 100K+ words for Coursera launch
- • Legal & Enterprise documentation
Domain Expertise
Transcreation: Brand tone adaptation for Malay users, Social media ads (TikTok/Facebook), and E-commerce messaging.
Technical: Medical & Pharmaceutical documentation, Automotive GPS manuals (Bosch/Proton integration).
LQA: Structured error classification (Critical, Major, Minor) and consistency checks across ecosystems.